street-smartware™️

About Us

At streetsmartware™, we make thought-provoking and responsive, intelligent apparel. Streetsmartware blends philosophy and technology in street style. We sell custom "fit" to increase understanding and celebrate peaceful and respectful, free speech.

Our Mission (Anthem) 

Our mission is to enlighten and empower people on purpose. We seek to make lifework more meaningful and relevant.

Our Story

Years ago, an incredible friend and Vice President at Microsoft told me not to be intimidated by all the MBAs I worked with at the company. I was experiencing fear, uncertainty, and doubt. He told me that one thing I had that they didn't have was "street cred." I had life experience that they didn't have. Like a phoenix, experience has helped me "rise up" through some challenging times. Creating streetsmartware™. I want to pass on knowledge, skills, and experience with others that have helped me navigate change, feel validated, and stay relevant. The countless bullies of the world like to put you in a box and label you inept or incompetent. They are dismissive, oppressive, and attempt to limit your potential. At streetsmartware™, we unlock potential and teach resourceful and responsible resilience education in unconventional street style.

"Sensei" Lue, a retired educator and technologist was thinking of ways he could continue to share his passion for business, education, and technology. He thought about ways he could transfer knowledge through streetwear apparel. What if he could design responsive, intelligent apparel to enlighten and empower people?

Experimenting with DTF printing and QR codes, Lue created a prototype hoodie. Its QR code linked to a quote by René Descartes, "Cogito, Ergo Sum" (I think, therefore I am.) sparking the concept of "I think, therefore I scan™". In his mind, the possibilities were endless - “content in the cloud” could be linked to clothing, fostering deeper connection and community.  Social sharing to inspire others and help people get connected for good.

Fueled by his belief in learning beyond the classroom, Lue (aka Senseilue) envisioned streetsmartware™ as a new platform for resourceful and responsible resilience education. The company desires to be a voice for the voiceless and empower the powerless. Today, streetsmartware™ thrives, a testament to Mr. Lue's vision of intelligent apparel that can transcend trends and transfer superpowers.

Our Mantra, "Prometheus Intellectus"

The Latin phrase "Prometheus intellectus" combines the name "Prometheus", a figure from Greek mythology known for his intelligence and stealing fire from the gods to give to humanity (enlightenment) with the word "intellectus," which means "understanding" or "intellect."

Together, "Prometheus intellectus" can be interpreted as "the intellect of Prometheus" or "Promethean intellect," symbolizing a mind that seeks knowledge, innovation, and enlightenment, often in defiance of established norms or authority²³. 

About Senseilue

Driven by a passion for purpose, Keith "Sensei" Lue is on a mission. Keith is a results-driven, global traveler, innovator, and strategic thinker with broad experience in business, education, and technology. His unique blend of boardroom and classroom experience offers a customer and student-focused, global- perspective devoted to lifelong learning and continuous improvement.

Keith tries to make a difference wherever he works, from his customer relations skills honed as a "newsie" for the San Francisco Examiner to his accelerated dishwashing techniques perfected as a 12-year old dishwasher/cook in a Mexican Restaurant. Now 50+ years later, this former “Microsoft Top Contributor,” retired BYU Alumni Relations Managing Director, and retired public school teacher is at it again trying to crack the code to more meaningful life work.